Do You Choose of Profession of the Future?
Seek out a Higher Education in Specialty:
MARKETING (075)
State University of Intelligent echnologies and Telecommunications
Do You Choose of Profession of the Future?
Seek out a Higher Education in Specialty:
MARKETING (075)
Competences
Mastering professional competencies in the field of marketing provides an opportunity to obtain modern knowledge in the focal disciplines of the specialty, namely:
— Information and communication technologies in marketing,
— Digital marketing,
— Marketing of innovations in the field of ICT and EC,
— Management of marketing projects,
— Web design,
— Graphic design,
— Social Media Marketing (SMM),
— Marketing of start-up projects in the field of ICT and EC,
— Brand management,
— Cognitive marketing.
Opportunities
The marketer must become a leader in the digital economy, demonstrating the ability to promote products, services, ideas and personalities using modern marketing tools.
Today, it is impossible to imagine a successful and competitive enterprise without a marketing strategy and coordination of all areas of its work under the auspices of marketers to achieve the general strategic goal. Digitalization of the economy has created unique conditions for the rapid development of modern marketing tools and opportunities to individualize relations with consumers. This makes marketing a modern tool for influencing consumer behaviour, emotions, decisions, and worldview formation.
Marketers, becoming drivers of the digital economy, contribute to the successful implementation of marketing strategies at all levels of the economy and enterprises of various industries.
Acquisition by marketers of modern competencies required in the digital economy and their successful application in the information and communication sphere provide additional opportunities for marketing specialists. Combined with creative skills, creating the basis for demand for this profession in the future.
Benefits
— A place in the ratings of future professions;
— A high level of demand for the services of marketing specialists;
— The opportunity to work in various spheres and directions of the economy;
— High level of income (third place in the ranking of the highest paid professions);
— The possibility of rapid professional growth in the field of enterprise management;
— The possibility of mastering modern digital tools (marketing is developing in an interdisciplinary aspect).
Career path
Head of the marketing departmentу
Head of the advertising and public relations department
Marketing research manager
Marketer
Internet marketer
SMM marketer
Contextolog (PCC specialist)
Targetolog
Specialist in SEO — optimization
PR – manager
Brand manager
Email — marketer
Main customers (stakeholders)
Any questions?
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